Earn your Masters of Science in 12-Months (Full-Time)
Master of Science Digital Marketing
As the digital economy continues to flourish indefinitely, there is an imperative need for businesses to develop a multi-channel digital presence that clearly articulates their brand to reach out to audiences in the digital arena. The Master of Science (MSc) Digital Marketing programme develops in students the much-needed analytical skills to understand the digital marketing industry and business acumen to identify and interpret the digital marketing operations of an organisation.
The successful completion of the programme enables students to qualify for the Master of Science Digital (MSc) Marketing awarded by Liverpool John Moores University, UK. Having spent a considerable amount of time carrying out rigorous practice-led research, students will develop excellent academic research skills to prepare for doctoral studies at research-intensive institutions.
» To gain a critical overview of the current and emerging issues, challenges, and trends in digital marketing
» To develop the analytical skills to carry out environmental scanning as well as market research and analysis
» To review and assess the development of digital marketing capabilities of an organisation and deliver effective digital marketing solutions to help potential clients stay ahead of the curve
Master of Science Management and Digital Business
As we move towards a more technologically driven future, it is essential for digital strategists and business owners to gain first-hand knowledge of the competitive global marketplace. With a specialist focus on the role of business management and digital business technologies, the Master of Science (MSc) Management and Digital Business programme enables learners to deeply understand the fundamental business models underpinning the management structures of an organisation.
A Master of Science Management and Digital Business qualification will be awarded to learners who successfully complete the programme. Specialist professionals with cross-functional knowledge are in high demand and their cross-functional skills will be most commonly needed in business analysis, operations as well as project or consultancy work.
» To become highly proficient in analysing the complexity of business situations and formulating effective strategies to address the key issues of an organisation
» To apply theoretical knowledge to enhance organisational performance and drive businesses forward through the use of digital technologies
» To develop a critical understanding of the core concepts and models of business analysis in order to implement well-defined policies and establish results-oriented management practices
Master of Science Entrepreneurship
Regardless whether you’re a small-business owner, self-employed, or employed in a small/medium-sized enterprise (SME), the Master of Science (MSc) Entrepreneurship is valued as a passport to a successful career. Tailored to meet the specific needs of the students, the MSc Entrepreneurship programme seeks to provide them with a deep understanding of the main theoretical models and concepts of entrepreneurship at a postgraduate level.
Students, during their course of study, will learn the ropes of identifying potential challenges and opportunities arising from the rapid changes and shifts in the business environment. Graduates of this programme will then be awarded the Master of Science Entrepreneurship and will develop the coveted professional leadership and project management skills to streamline and enhance their business processes.
» To provide learners with a sound understanding of the theoretical and practical concepts of entrepreneurship
» To hone learners’ abilities to identify the risks and opportunities for developing sustainable businesses
» To enable students to develop specialised skill sets to nurture their business ventures