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MASTER OF BUSINESS ADMINISTRATION (MARKETING)


Awarded by Cardiff Metropolitan University, UK

Full-time / Part-time
Overview

Why Study Business Administration at DIMENSIONS?

Gold Standard Service Provider Award in Business Management

Honoured with the distinguished Gold Standard Service Provider Award in Business Management by JobsCentral Learning, Singapore, for two years in a row, it markedly bespeaks the outstanding educational quality of our Business and Management programmes.

As we understand that the business world is constantly evolving, we continuously forge partnerships with reputable educational institutions to furnish our students with global knowledge to enhance their employment prospects. Our pedagogical methods also enable students to gain predictive insights into the risks and successes of the dynamic business environments through case studies and quality sessions with skilled practitioners. Upon graduation, our students will be able to effectively contribute their academic knowledge and skills to the business world.

Cardiff Metropolitan University

With a long heritage of more than 150 years and an international reputation for excellence in research and teaching, Cardiff Metropolitan University (CMU) has since been committed to delivering high-quality education to students hailing from over 140 countries worldwide. Student-centered and industry-focused, CMU seeks to inspire students to enhance their theoretical and practical skills and reach for the stars through a large selection of quality-assured academic programmes. The University is also a member of the European Foundation for Management Development (EFMD), Association of Commonwealth Universities (ACU), and the Chartered Association of Business Schools (CABS).

Underpinned by its research-informed pedagogy and technology-enhanced learning, CMU has been a recipient of multiple distinguished awards over the years. Based on the International Student Barometer (ISB) Survey 2015, CMU was awarded the top University in the UK for overall international student support for six (6) times.

The University was then ranked the best university in Wales and 8th in the UK amongst 154 UK Universities for sustainability in the annual People and Planet University League – 2017. In 2018, 82.4% of the students at CMU also expressed satisfaction in the College's teachings – The Guardian News. And according to the 2019 League Table Ranking by The Complete University Guide, CMU is one of the top 80 universities in the UK.

For updated and accurate information of Cardiff Metropolitan University, please visit their website at www.cardiffmet.ac.uk

Programme Introduction

The heart of a successful business lies in its implementation of effective marketing and sales strategies. Ideally designed for fresh graduates and marketing managers who are keen to advance their careers in the marketing sector, the Master of Business Administration (Marketing) programme deepens their understanding in the areas of advertising, public relations, promotions and sales.

Besides the seven compulsory core modules, students are required to complete a dissertation research project. The compulsory core modules focus on the effective management concepts and global marketing strategies. Resultantly, students will be able to differentiate between the types and classes of customers as well as their buying behaviour.

Upon successful completion of this programme, qualified students will be awarded with the Master of Business Administration (Marketing) degree by Cardiff Metropolitan University. In addition, graduates will be thoroughly prepared to thrive in professions ranging from sales manager to marketing manager, etc.

DIMENSIONS International College is an approved academic partner of Cardiff Metropolitan University for the above programme.

Objective

  • To hone students’ understanding with regard to management concepts and global marketing strategies
  • To provide students with the knowledge needed to review relevant motivational theories and differentiate between the types and classes of customers as well as their buying behaviour

Designed for

  • Degree holders who are keen to acquire an in-depth marketing knowledge and drive strategic initiatives in the creation of new concepts, products and services.
  • Existing human resource specialists, public relations specialists, sales managers, marketing specialists, sales representatives and marketing managers who desire to hone their skills and deepen their expertise.
Course Structure

Course Structure

Master of Business Administration (Marketing) consists of 5 core modules, 2 compulsory elective modules and a dissertation or capstone project.

  • People and Organisations
  • Accounting for Decision Makers
  • Operations Management
  • Marketing
  • Strategic Management
  • Consumer Behaviour: Knowing Your Consumer (Elective)
  • Strategic Global Marketing (Elective)
  • Dissertation
  • Capstone Project

Course Outline

  • Outline for People and Organisations
  • Outline for Accounting for Decision Makers
  • Outline for Operations Management
  • Outline for Marketing
  • Outline for Strategic Management
  • Outline for Consumer Behaviour: Knowing Your Consumer (Elective)
  • Outline for Strategic Global Marketing (Elective)
  • Outline for Dissertation
  • Outline for Capstone Project

Scope of Study

Theories, case analysis and practices in the area of business administration and management

Delivery Mode

Classroom lectures and tutorials; case studies, group-based discussion, coursework, project and research activities

Commencement Date/Intakes

To check the dates of Programme Intake for 2022, please click here.
To check the dates of Programme Intake for 2023, please click here.
DIMENSIONS reserves the right to change the intakes at any time without prior notice.

Course Fees

Click to show course fee.

Full-time

1. Application Fee (Non – refundable)

S$

500.00
2. Tuition Fee

S$

21,300.00
3. Registration Fee For Overseas University

S$

3,500.00
4. Administrative Fee

S$

610.00
5. Examination Fee

S$

1,200.00
6. Course Material

S$

980.00
7. Medical Check-Up Fee

S$

60.00
8. International Student Management Fee

S$

500.00
9. ICA Processing and Student’s Pass Fee

S$

120.00

8% GST

S$

2,301.60

Total

 S$

31,071.60

Part-time

1. Application Fee (Non – refundable)

S$

100.00
2. Tuition Fee

S$

14,000.00
3. Registration Fee For Overseas University

S$

3,500.00
4. Administrative Fee

S$

400.00
5. Examination Fee

S$

1,200.00
6. Course Material

S$

980.00

8% GST

S$

1,614.40

Total

 S$

21,794.40

Please click here for more information on the fees which are likely to be incurred during the students’ course of study. Students are expected to pay for the stipulated fee(s) incurred, if necessary.

Note 1: All miscellaneous fees are inclusive of 8% GST.
Note 2: Total course fees paid (except application fee and GST) by students are protected under the Fee Protection Scheme (FPS).
Note 3: All students must sign the Advisory Note to Student before signing the Standard PEI-Student Contract.
Note 4: The Standard PEI-Student Contract must be signed by the student prior to making course fees payments to DIMENSIONS.
Note 5: The course fees shown above are effective from 1st January 2023. DIMENSIONS reserves the right to make necessary amendments to the course fees without prior notice.

Payment Mode

For more information on Payment Mode, please click here.
For more information on Fee Protection Scheme (FPS), please click here.
For further details, please contact your Admissions Officer at 6334 0600.

Duration

  • Full-time/Part-time: 12 months Institutional Training
  • Maximum allowed period for a student to complete the course is 36 months, subject to the approval from the Cardiff Metropolitan University, UK.

Maximum Candidature Period

Student is not allowed to retake the course and/or request for a refund in the event if he/she fails to complete the programme within the maximum candidature period.

Opportunities for Further Education/Career Pathway

Students may consider progressing to a Doctoral degree of relevant discipline in any Universities subject to their acceptance.

Notes:

  • Graduates progression pathway is subject to the respective Institutions’/Universities’ entry requirements at the point of application.
  • Foreigner’s application for jobs in Singapore is subject to the approval from the Ministry of Manpower of Singapore (MOM). DIMENSIONS DOES NOT GUARANTEE any success rate of approval.
Entry Requirements

Entry Requirements

Academic Level:

One of the following must be fulfilled:

  • A degree from a recognised university with a minimum of a 2:2 classification;
  • Hold a professional or other qualification which is deemed as acceptable for admission by Cardiff Metropolitan University and have held a responsible position for a minimum of 5 years.

Selection for this course is through an application form and, where necessary, an interview.

English Proficiency: Applicants must have an IELTS score of at least 6.0 or pass the Certificate in Academic English Level 6 conducted by DIMENSIONS or pass the English Proficiency Test at equivalent level conducted by DIMENSIONS or its equivalent. English proficiency may be considered to have been met and an IELTS score may not be required if applicant possesses a highest qualification where English was the sole medium of instruction.

Assessment & Awards

Class Periods

Full-time

Monday to Friday: 8.30am - 11.30am and/or 12.15pm - 3.15pm and/or 3.30pm - 6.30pm

3 hours per session. All specific programme schedules will be reflected in the timetable.

Part-time

Weekday (Monday to Friday)
Sessions will be conducted from 7.00pm to 10.00pm

and/or

Weekend (Saturday and/or Sunday)
Sessions will be conducted within 9.00am to 6.00pm

3 hours per session. All specific programme schedules will be reflected in the timetable.

Examination Period

Assessments in course and / or at the end of semester

Assessment Methods

Combination of examination, coursework, portfolio, assignment, group research, report and group presentation

Assessment Weighting

Module Name Assessment Methods (Weighting)
People and Organisations WRIT1 – Coursework (30%) 1200 words,
EXAM1 – Open book Case Study Exam (70%) 2 hours, 2800 words
Accounting for Decision Makers EXAM1 – Examination (100%) 3 hours
Operations Management WRIT1 – Coursework (100%) 4000 words
Marketing WRIT1 – Coursework (50%) 2000 words,
EXAM1 – Examination (50%) 2 hours (2000 words)
Strategic Management PORT1 – Portfolio (50%) 2000 words,
EXAM1 – Examination (50%) 2 hours
Consumer Behaviour: Knowing Your Consumer PRES1 – Presentation (25%) 20 mins (1000 words),
WRIT1 – Report (75%) 3000 words
Strategic Global Marketing PRES1 – Presentation (25%) 20 mins (1000 words)
WRIT1 – Report (3000 words equivalent) (75%)
Dissertation WRIT1 – Dissertation (100%) 8000 – 10000 words
Capstone Project WRIT1 – Business Report (70%) 6000 – 8000 words,
PRES1 – Presentation (30%) 20 mins (2000 words)

Assessment Grading Criteria

Distinction: 70% – 100%
Merit: 60% – 69%
Pass: 50% – 59%
Fail: 0% – 49%

Expected Examination Results Release Date

Within 1 month from the Awarding Body’s Exam Board date.
Note: All assessed marks shall be deemed provisional until such time they have been confirmed by an Awards Assessment Board of the Awarding Body.

Qualification Award

Master of Business Administration (Marketing) awarded by Cardiff Metropolitan University, UK

Graduation Requirements

A “Pass” in all assessments of all modules

Teacher – Student Ratio

Average teacher-student ratio is 1:35
Note: The number of students in the classroom is subject to the maximum seating capacity.

Note 1: International Student must achieve at least 90% attendance rate (ICA Requirement).
Note 2: International Student must not be absent for more than 7 consecutive days without valid reason (ICA Requirement).
Note 3: Students who do not require ICA’s student’s pass must achieve at least 80% attendance rate.Our College only accept medical certificates as proof for absenteeism. Any other documents should only be accepted on a case-by-case basis with full justification and be acceptable by ICA.
Note 4: In the first week of studies, an induction session will be conducted. The students will be briefed by the Academic Staff on full details of the course including scheme of work, timetable, assessments and grading, assessment and exam dates and venue and many other academic matters.
Note 5: DIMENSIONS has the right to cancel a class/an intake if the minimum number of students enrolled is less than 10 for any programme per class. Students may enroll into a later intake, if any, or withdraw from course. (For refund, please refer to our Refund Policy).
Note 6: Students (both international and local) must achieve an attendance rate of 80% and above in order to qualify for examinations.
Note 7: Our courses will be conducted at one of the above registered premises of DIMENSIONS International College.