MASTER OF SCIENCE DIGITAL MARKETING


Awarded by Liverpool John Moores University, UK

Full-time / Part-time
Overview

Why Study MSc Digital Marketing at DIMENSIONS?

Gold Standard Service Provider Award in Business Management
Honoured with the distinguished Gold Standard Service Provider Award in Business Management by JobsCentral Learning, Singapore, for two years in a row, it markedly bespeaks the outstanding educational quality of our Business and Management programmes.

As we understand that the business world is constantly evolving, we continuously forge partnerships with reputable educational institutions to furnish our students with global knowledge to enhance their employment prospects. Our pedagogical methods also enable students to gain predictive insights into the risks and successes of the dynamic business environments through case studies and quality sessions with skilled practitioners. Upon graduation, our students will be able to effectively contribute their academic knowledge and skills to the business world.

Liverpool John Moores University, UK

Highly lauded for its distinguished reputation for academic excellence, the Liverpool School of Business at Liverpool John Moores University (LJMU), UK, cultivates leadership, nurtures high-potential talent, and develops their expertise categorised in the specialised areas of accounting, business management, entrepreneurship, digital marketing, human resource management, public relations, as well as events and tourism management.

With an increase in the level of employability and workforce productivity, LJMU is on an upward trajectory in the UK league tables and rankings year on year. Not only does LJMU’s thriving and high-quality postgraduate programmes appeal to learners who hail from all corners of the world, but its first-rate curricula and programmes of study result in effective learning and academic development among learners.

Programme Introduction: Master of Science Digital Marketing

As the digital economy continues to flourish indefinitely, there is an imperative need for businesses to develop a multi-channel digital presence that clearly articulates their brand to reach out to audiences in the digital arena. The Master of Science (MSc) Digital Marketing programme develops in students the much-needed analytical skills to understand the digital marketing industry and business acumen to identify and interpret the digital marketing operations of an organisation.

The successful completion of the programme enables students to qualify for the Master of Science Digital (MSc) Marketing awarded by Liverpool John Moores University, UK. Having spent a considerable amount of time carrying out rigorous practice-led research, students will develop excellent academic research skills to prepare for doctoral studies at research-intensive institutions.

Objective

  • To gain a critical overview of the current and emerging issues, challenges, and trends in digital marketing
  • To develop the analytical skills to carry out environmental scanning as well as market research and analysis
  • To review and assess the development of digital marketing capabilities of an organisation and deliver effective digital marketing solutions to help potential clients stay ahead of the curve

At Whom Is This Programme Targeted

Candidates who are interested in pursuing a wide variety of career opportunities, such as:

  • Analytics Manager
  • Content Manager
  • Creative Director
  • CRM and Email Marketing Manager
  • Digital Agency Account Manager
  • Digital Marketing Manager
  • e-Commerce Manager
  • Search Engine Optimisation (SEO) Manager
  • Social Media Manager
  • Web Manager
Course Structure

Course Structure

The Master of Science Digital Marketing programme consists of 7 modules.

  • Digital Marketing in Context
  • Digital Marketing Current and Emerging Technologies
  • Marketing, Consumer and Business Insights
  • Digital Marketing Strategy and Planning
  • Digital Marketing Campaign Management
  • Research Methods for Digital Marketing
  • Activity Based Learning Project

Course Outline

  • Outline for Digital Marketing in Context
  • Outline for Digital Marketing Current and Emerging Technologies
  • Outline for Marketing, Consumer and Business Insights
  • Outline for Digital Marketing Strategy and Planning
  • Outline for Digital Marketing Campaign Management
  • Outline for Research Methods for Digital Marketing
  • Outline for Activity Based Learning Project

Scope of Study

Theories, discussion projects, and case studies in the areas of digital marketing

Delivery Mode

Classroom lectures and tutorials; assignments, case studies, group works and discussions

Duration

Full-time: 12 months of institutional training
Part-time: 15 months of institutional training

Maximum allowed period for a student to complete the course is 36 months, subject to the approval from Liverpool John Moores University, UK.

Maximum Candidature Period

Student is not allowed to retake the course and/or request for a refund in the event if he/she fails to complete the programme within the maximum candidature period.

Commencement Date/Intakes

To check the dates of Programme Intake for 2021, please click here.
DIMENSIONS reserves the right to change the intakes at any time without prior notice.

Course Fees

Click to show course fee.

Full-time

1. Application Fee (Non – refundable)

:S$

500.00

2. Tuition Fee

:S$

19,800.00

3. Registration Fee for Overseas University

:S$

3,500.00

4. Administrative Fee

:S$

610.00

5. Examination Fee

:S$

1,200.00

6. Course Material

:S$

980.00

7. Medical Check-Up Fee

:S$

60.00

8. International Student Management Fee

:S$

500.00

9. ICA Processing and Student’s Pass Fee

:S$

120.00

7% GST

:S$

1,908.90

Total

:S$

29,178.90

Part-time

1. Application Fee (Non – refundable)

:S$

100.00

2. Tuition Fee

:S$

14,000.00

3. Registration Fee for Overseas University

:S$

3,500.00

4. Administrative Fee

:S$

400.00

5. Examination Fee

:S$

1,200.00

6. Course Material

:S$

980.00

7% GST

:S$

1,412.60

Total

:S$

21,592.60

Please click here for more information on the fees which are likely to be incurred during the students’ course of study. Students are expected to pay for the stipulated fee(s) incurred, if necessary.

Opportunities for Further Education/Career Pathway

Students may consider progressing to a Doctoral degree of relevant discipline in any Universities subject to their acceptance.

Entry Requirements

Entry Requirements

Academic Level:

Age: 21 years and above

Academic Level:

Applicants should meet one of the following:

  • Possess an undergraduate degree or its equivalent from a recognised university with a minimum of 2:2 classification
  • Possess a professional or equivalent qualification in Marketing, PR, Business, Computing, and Media

Mature candidates must be ≥ 30 years old and have 8 years of working experience. English Proficiency: At least an IELTS score of 6.0 or DIMENSIONS’ Certificate in Academic English (CAE) Level 5 OR passed the DIMENSIONS’ English Proficiency Test at an equivalent level OR its equivalent

English Proficiency may be considered to have been met and an IELTS score may not be required if the applicant possesses a highest qualification where English was the sole medium of instruction.

Assessment & Awards

Class Periods

Full-time

Monday to Friday: 8.30am - 11.30am and/or 12.15pm - 3.15pm and/or 3.30pm - 6.30pm

3 hours per session. All specific programme schedules will be reflected in the timetable.

Part-time

Weekday (Monday to Friday)
Sessions will be conducted from 7.00pm to 10.00pm

and/or

Weekend (Saturday and/or Sunday)
Sessions will be conducted within 9.00am to 6.00pm

3 hours per session. All specific programme schedules will be reflected in the timetable.

Examination Period

Assessments in course and / or at the end of semester

Assessment Weighting

Module Name Assessment Methods (Weighting)
 

Digital Marketing in Context

Artefacts (60%)

Portfolio (40%)

Digital Marketing Current and Emerging Technologies Technology, online presence with report (100%)
Marketing, Consumer and Business

Insights

Report (2000 words) (50%)

Essay (2000 words) (50%)

Digital Marketing Strategy and Planning Portfolio (100%)
Digital Marketing Campaign Management Portfolio (85%)

Reflection (15%)

Research Methods for Digital Marketing Report (100%)
Activity Based Learning Project Report (15000-word report) (100%)

Assessment Grading Criteria

Distinction: 70% – 100%
Merit: 60% – 69%
Pass: 50% – 59%
Fail: 0% – 49%

Expected Examination Results Release Date

Not more than 3 months after the final assessment

Qualification Award

Master of Science Digital Marketing, awarded by the Liverpool John Moores University, UK

Graduation Requirements

A “Pass” in the assessments of all modules

Teacher-Student Ratio

Average teacher-student ratio is 1:35
Note: The number of students in the classroom is subject to the maximum seating capacity.